ALUMNI

MADE IN ITALY IN THE WORLD CAR COMPANIES

Lucca Pagotto Cassavia

TAD VI

Head of Innovation & Marketing
@ MCassavia Materiais para Construção

Thesis Project | Bugatti Hedone
Lucca Pagotto Cassavia

with Alessandro Goldin (Italy), Luigi Spinazzola (Italy) and Carlos Vidal Vijande (Spain)

Hedone was born from the idea of achieving a Bugatti vehicle inspired to the city of Milan, as one of the world fashion capitals.

Thinking Bugatti not only as icon of power but also as symbol of elegance, we created a shape able to dress the legendary essence of Bugatti cars.

The inspiration comes from Tom Ford, a fashion designer, never ordinary, provocative but never tasteless, he has a unique way of conveying beauty and sensuality. We imagined the shape of this car coming from a drape placed on its front and strained on the back so that it creates fascinating wrinkles and tensions.

  • Bugatti Hedone
    TAD VI
    1:4 clay model
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    1:4 clay model
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    1:4 clay model
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    Digital Render
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    sketch (Goldin)
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    sketch (Goldin)
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    sketch (Goldin)
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande
  • Bugatti Hedone
    TAD VI
    CMF
    Goldin | Pagotto Cassavia
    Spinazzola | Vidal Vijande